The Jupiter Global Emerging Markets Fund managed by Kathryn Langridge launches today. The Fund aims to achieve long term capital growth through investment in companies located in emerging markets or those that have exposure to emerging markets across the globe. Having spent 27 years managing emerging market equities, Kathryn firmly believes that the drivers of growth in these economies are strong and sustainable.

Kathryn Langridge, fund manager, Jupiter Global Emerging Markets Fund said:
"We have had encouraging feedback in the lead up to the launch of the fund. The rise of emerging economies marks a shift in the world's economic axis that has significant implications for asset allocation. Given their growing significance, it is our view that emerging markets are underrepresented in many investment portfolios.

"In building my portfolio, I am focusing on careful stock selection to reflect key themes. One of my current themes is financial services; this makes up about 25% of my investment universe and includes aspects of microfinance, consumer finance and infrastructure finance, an example of the latter is Rural Electrification Corp in India. I also like Chinese and Hong Kong banks, which are well capitalised and a proxy for consumer spending in China, as well as the development of offshore RMB investment vehicles. I am also looking to invest in consumption, where rising disposable income and changes in consumer spending patterns suggest opportunities in stocks such as luxury watch distributor Hengdeli in China, or clothing manufacturer and retailer Hering in Brazil. I think there are widespread opportunities in infrastructure, logistics and transportation such as Shenzhen Expressway in China and Tegma in Brazil.

"I aim to buy growth companies that have a robust capital management process. I like to see them using their cash to reinvest in their businesses and also to recognise the importance of shareholders by paying a dividend. While I will not buy on the basis of dividend alone, I believe it is indicative of the quality of the business and the emphasis they place on corporate governance.

"I am not benchmark driven, concentrating instead on each individual investment case so I am just as happy to hold stocks in out of favour companies, sectors or countries, as long as they meet my criteria. I also do not feel I have to invest in the biggest emerging economies unless I find the right stocks. I will not overpay for growth and there are some areas of the market which are not attractively valued at the moment, which I will be looking to avoid. However, recent performance in areas such as China and Brazil has been relatively pedestrian with the exception of consumer stocks which now command high valuations."

"I am looking for, and finding what I believe to be, reasonably valued companies with prospects for growth, good governance, a reliable management team and a decent dividend payout at all levels of market capitalisation."

Kathryn is a bottom up stockpicker with an active and conviction-driven investment style. She differentiates her investment approach by focusing on the best quality companies likely to dominate their industry, seeking to identify those that generate good levels of earnings and dividend growth and who manage their capital efficiently. Risk will be monitored and Kathryn tends to invest by investing in a portfolio of about 60 to 70 stocks diversified across markets, sectors and capitalisation. Kathryn plans to draw upon the research and experience of the highly- regarded emerging markets team at Jupiter. This team, which now manages over £1.3bn* includes Philip Ehrmann, manager of the Jupiter China Fund, Elena Shaftan, Lead Manager and Ingrid Kukuljan and Colin Croft, Co-managers of the Jupiter Emerging European Opportunities Fund, Ben Surtees, manager of the Jupiter Asian Fund  and Avinash Vazirani, manager of the Jupiter India Fund. She will also seek to benefit from Jupiter's expertise in global financials and Socially Responsible Investing. This will supplement her own research which will cover 21 countries across Asia, the Pacific region, Latin America, Europe, the Middle East and Africa.

-ENDS-

* Source: Jupiter as at 31.08.10

The value of an investment in the Jupiter Global Emerging Markets fund can fall as well as rise and you may not get back the amount originally invested.   Investments in emerging markets carry an increased risk of volatility and lower liquidity than developed markets in addition to exchange rate fluctuations. Potential investors are particularly advised to read the specific risks applicable the Fund which are contained in the Key Features (incorporating the Simplified Prospectus). If you are unsure of any investment decision please speak to a financial adviser.

NOTES TO EDITORS

JUPITER GLOBAL EMERGING MARKETS FUND
. FSA authorised UCITS III unit trust
. Launch date: 1 November 2010
. Fund Manager: Kathryn Langridge
. Benchmark: MSCI Global Emerging Market
. Sector: IMA Global Emerging Markets
. Fees for retail market:  Annual Management Charge = 1.5%
 Initial Charge: 5.25%
. Institutional class available
. Minimum investment (ISA and unit trust):
£500 lump sum
   £50 monthly
. Portfolio of around 60 to 70 stocks
. Investing across the market capitalisation spectrum
. Global view with no preferred area for investment
. Objective to achieve long term capital growth

Jupiter Asset Management Limited (JAM) is authorised and regulated by the Financial Services Authority and its registered address is 1 Grosvenor Place London SW1X 7JJ. JAM is a subsidiary of Jupiter Investment Management Group Limited and the group is collectively known as "Jupiter". The above commentary represents the views of the Fund Manager at the time of preparation and may be subject to change and this is particularly likely during periods of rapidly changing market circumstances. Their views are not necessarily those of Jupiter and should not be interpreted as investment advice. Every effort is made to ensure the accuracy of any information provided but no assurances or warranties are given.